Magic Tip for getting more Referrals…
Let’s be honest about it – a referral is like Pure Gold! I know when a bride calls me because she was referred by an industry colleague that she is already sold on hiring me. It’s as if the colleague did all the selling and basically I just have to explain the details.
As a wedding professional – I am thrilled to no end when I realize that the colleagues I recommended for various wedding related services were hired. How awesome is it to walk in and know right off the bat that you will be working alongside your talented friends?! It’s pretty sweet.
So the Magic Trick or Amazing Tip to getting those Pure Gold referrals coming your way???
It’s not super hard to read between the lines – the magic trick is to GIVE MORE REFERRALS! As you build your network of good and valuable event professionals – send your clients to them, send your leads to them. When I have a bride on the phone for the first time – I want to offer her more than just my services, I want to be a valuable resource to her. I will ask which other vendors she is needing and offer suggestions based on her needs. (And if I’m not available for her date, then I will refer a preferred competitor…someone I trust will do a good job.)
Does that mean that every bride is going to hire the recommendations I provide? Probably not. But it’s not really about if she hires them or not…it’s about me being a knowledgeable and professional. The plus side? Eventually you’ll walk into a wedding and realize that your client followed nearly all of your advice. Then you’ll know that your day is going to rock with all the awesomeness of the vendors.
You’ll find yourself getting referrals from the colleagues you recommend – Not because you ask them to send clients your way, but because they will appreciate you thinking of them and they will want to return the favor. As well as your clients and potential leads. My favorite was a referral from a bride that didn’t hire me….she was so thrilled that I spent 5 minutes on the phone with her discussing other vendor ideas, that she told her friend about me. Now that’s what I’m talking about!!
To finish up, I am NOT A FAN of paid referrals. I feel it is dishonest to refer a vendor because I will be getting a kick-back or “referral fee”. That fee is an upcharge that the clients is paying. I want my recommendations to be based on talent, customer service and the relationship I’ve created with that vendor. If you’re not getting any referrals…then evaluate your customer service and vendor relations and make necessary changes to improve your business – then start referring other vendors because you know they will do a good job.
Jill Lauren Smith is the co-owner of Jill Lauren Photography . She’s been a member of the Wedding and Event Network for over 5 years and took over the management of the Wedding and Event Network in 2012 with her husband Chris Smith.